ATHLETE Advocates - We think about the challenges our customers face and make them our top priority. Team Players - We collaborate and focus on the overall success of our customers and our company. Honest - We’re committed to moral principles and having high integrity. Long View Thinkers - From our team members to customers, we recognize that long-lasting, authentic relationships are the key to our continued growth and success. Entrepreneurs & Innovators - We are the experts in our category and craft. We don’t settle. We create new products and services, and improve on what’s already been done. Tolerant & Respectful - We value the importance of diversity in work, play and life. We bring our whole selves to work. We treat everyone with respect and dignity. Eco Conscious - We believe in protecting, preserving, and providing access to the communities where we work and play. We endeavor to reduce our environmental impact on the earth and its resources.