Furthering HydraPak's sustainability initiatives
HydraPak sponsored the 35th Annual Big Sur International Marathon on April 23, further aligning with both organization's sustainability initiatives. HydraPak was the marathon's official reusable hydration gear partner, complementing BSMF’s status as a zero-waste event organization for over a decade.
BSMF continues to look for ways to maintain and improve their environmentally-sustainable practices and the budding partnership with HydraPak was the first step in the organization’s quest to eliminate all single-use cups on course at BSMF events.
Participants in the 2022 Big Sur Marathon and related race weekend events were invited to opt-in to a cupless experience during their race. BSMF and HydraPak were aiming for a 33% opt-in rate for participants across all race weekend events, eliminating tens of thousands of single-use cups on course.
Over 4,200 participants across all race distances pledged to run a sustainable, cupless race, saving an estimated 38,000 - 45,000 in disposable cups!
“Finding ways to reduce our footprint is always top of mind,” said Doug Thurston, race director and executive director of the Big Sur Marathon Foundation. “We’ve made several important shifts to more sustainable practices and the decision to bring HydraPak on board to help us reduce single-use cups on course is a natural progression. We are very pleased to partner with HydraPak on this program.”
HydraPak’s collapsible and reusable SpeedCup was designed specifically for runners, and offers an alternative to single-use cups at race events. Made of ultra-light TPU, a 100% BPA and PVC-free material, the SpeedCup’s flexible design allows runners to collapse the cup and stuff it in their pocket or use the integrated finger loop, making for easy transport from start to finish.
“We are pleased to support BSMF’s sustainability efforts and adoption of reusable hydration solutions with their world class road race events,” said Jennifer Krupey, Director of Marketing at HydraPak. “Our hope is to not only reduce race day waste with our reusable SpeedCup but to educate runners and other event hosts about different environmental impacts and empower them to make changes.”
