The New Year brings new opportunities. More importantly, we use it as a chance to reflect on the communities and activities our products serve. Hiking, in particular, has always been at the core of who we are. In looking for ways to support individuals committed to spending more time adventuring outdoors we were introduced to the 52 Hike Challenge.
The organization encourages people to make a lifestyle change, and make the outdoors a regular part of their lives. In fact, their hope is that individuals get outside and hike once a week, or, 52 times in one year.
“We know getting outside can feel a little intimidating at times, but once you get over your initial hesitations and get out there, the experience can be very rewarding,” said Karla Amador, co-founder of the 52 Hike Challenge, “at 52 hikes, we’re facilitating physical fitness, new friendships, exploration of new places, as well as connecting participants with nature.”
It’s a new year and there are new trails to explore. We are thrilled to be partnering with the 52 Hike Challenge in 2023. Whether you are getting into hiking for the first time, or you are an avid backpacker, we are here to keep you hydrated every step of the way! From your 1st hike, to the 52nd, we will be supporting you through every mile.
To learn or to sign up for the challenge, visit: https://www.52hikechallenge.com/